EXHIBITIONS AND FAIRS

Exhibitions and fairs are a very effective marketing tool in case everything is prepared properly – you have enough nice brochures, an interpreter, local contacts to refer your prospective students to, an informative website (preferably in Russian) for future references etc.

Well-organized educational exhibition may bring 2000-3000 (on some exhibitions up to 5000) contacts with your potential students within 2-3 days.


It is evident that the most effective way to participate in an exhibition is booking your own stand (especially if you have several agents in this region), and it may be even more effective in case you arrange a presentation or a seminar after the exhibition, or in case you offer a competition or a lottery for potential students.

However this is also the most expensive option, because you have to pay not only for your stand (from 230$ for a table and 400$ for a 4 meters' booth in St. Petersburg), but for your air tickets, hotel, visa support etc.
 

Shared participation

We offer you another cost-effective option: shared participation in local exhibitions, when several schools share expenses for renting space (from 150$ per school-participant) and we represent them, distributing their brochures, preparing Russian language leaflets when necessary, talking to visitors. The idea it that these schools must not be competitors – it means that we will never invite schools that offer the same courses in the same region. For example, if you offer General English courses in London, you will be the only English language school from London. Other educational providers represented at the same exhibitions will never be your competitors – like a college from Australia, a hotel management school from Switzerland, an English language school from the USA etc. We will be glad to do everything on your behalf: to prepare and print smaller leaflets (1000-3000 copies) in Russian for mass distribution, to talk to potential students, to hand out your original brochures to visitors that look like genuine students and seem to be really interested.


 

Participation in absentia

There is also a different possibility to participate in an exhibition without renting any space at all – that is to distribute your school’s materials at the exhibition. Your brochures will be delivered to exhibition participants, and smaller flyers will be distributed from a special stand. This is sensible in case you offer specialized courses like English for Oil industry or Medical English – and we could arrange your participation in fairs held in the most remote parts of Russia. Personal participation in such exhibitions would be almost impossible due to long distances, expensive air tickets etc., while distribution of your school publications could cost from 50$ a day.

Below is the list of specialized exhibitions that will take place all over Russia until the end of 2004. For detailed information on any specific event that might interest you please contact us.